Shove-it

I spent a decade skating regularly with a good five years skating day in and day out. From the ages of 10-20, I devoted a lot of time to it, competing here and there and being part of a subculture that didn’t know the X-Games yet and before skateboarders like Tony Hawk became skateboarding’s Jordan.

So much of the culture introduced me to the characters, artists, personalities that have since then appeared in art shows, bands, movies¹ and have even been the subject of their own documentary, Beautiful Losers.

Popdeck’s new identity as done by me.

Recently, I did a quick identity and design for Popdeck. It’s a site that takes the Threadless model but applies it to skateboard decks. It’s pretty rad. When I was younger, I always wanted to design graphics for decks and here’s a site that allows you to do it. Like the many logos from skateboards that I loved (the thumbnail in the first paragraph is the logo for H-Street), I wanted something that was bright and kinda loud.

The identity was done really quickly, given a smaller budget to work with but I wanted the mark to reflect a skateboard, simply. Nose and tail is evident and I illustrated the trucks. Type is of course, Black Slabbath which fits in with skate culture to me and gives the “deck” of the logo a nice heft and shape.

While I’ve been doing design work for cycling for a while now, it’s nice to go back even further and do a bit of design for my first love.

The identity and redesign aren’t live yet but hopefully, that’ll show up soon enough.

¹ I’m looking at you Jason Lee. ↩